It's just always there and always open and always busy which just goes to show people know when they're onto a good thing.15p for a plain bagel - Incredible value, massively piled-high fillings, you'd be schmuck to go anywhere else! You don't have to be Jewish to love this place. Grab something there at lunchtime, or after work on your way out. Fall out of a bar or club at 3 am, it's open. It's worth the schlep to get there. Shopping in Brick Lane market on the weekend? Grab a bagel. Even if there's a queue out the door, it zips right along. The frenetic activity behind the counter never stops and the freshly-baked bagels just keep coming from the ovens in the back. Salmon & cream cheese bagel? Fantastic! Hot Salt Beef Bagel? Superb! You won't be k'vetshing at the price or the taste - it's to die for!