Liberty is my absolute favourite London shop, much to the dismay of my husband. I can't go near Oxford Circus without a quick snoop around. In fact, If I could, I'd probably move in.
Housed mostly within a creaky old Tudor building, the interior is a treasure trove of goodies, but never feels crowded or claustrophobic. Dark wood panelling adds to the calming atmosphere. The designer collections are well chosen - mixing the well known with the up and coming whilst also providing exposure to some of the smaller labels. The shoe room is a girls dream. A great selection of offbeat cosmetics, home ware, jewellery, furniture and gift items are also available.
Staff are friendly and helpful and never overbearing - they have the service down just right. There's also a chocolate shop, a tea room upstairs and a newly opened oyster and champagne bar in the basement for those in need of some mid afternoon decadence.
The sales are also well worth a visit, but be ready to do some serious preparation in advance of the opening. Make sure you get the Liberty card - points equals prizes, and you get additional discounts throughout the year, money off vouchers, and invites to seasonal preview evenings with canapés and wine.