Heaven
January 01, 2009
I've been looking forward to going here for ages - just the fact that it's the UK's largest beer shop was enough to warrant the drive out to Kings Lynn from Norwich along the A47 which is perhaps the most boring annoying road I've ever had the misfortune to drive down.
Anyway the place is situated on a kind of old school industrial estate, it's essentially a massive warehouse on a big piece of grass.
You walk in the door under a massive sign that says 'Beers of Europe' and into ..... a massive warehouse full of beer!!!!!!! Seriously I haven't felt that excited since I can't remember when.
On your left when you first get in are the local and UK beers - they had the full Brew Dog range, a good selection of Meantime Brewery and loads and loads of UK beers I've never heard of.
The middle aisle has loads of US beers, Sierra Nevada, Great Divide, Rogue, Goose Island etc etc - then further up the aisle they had so many European beers - I grabbed a Delirium Tremens Christmas special.
They also have a massive selection of spirits and beer glasses.
It's not the most accessible place ever - in fact I'd say unless you live in Norfolk or happen to be in the area I wouldn't bother going but you can buy all the beer online from their website and they deliver most places - if you love beer then you really do need to get involved.