April 08, 2008
The Apple store on Regent street absolutely, hands down, drives me freaking nuts.
Don't get me wrong. It is a beautiful store. Big and shiny with all those beautiful Apple products on display to fawn over...
But if you are looking to actually get help or purchase something here in a hurry - foggetaboutit. Be prepared to spend at least 20 minutes wandering around looking for a sales person who will inevitably end up redirecting your ass upstairs so that you can grab an empty box of software and take it back downstairs where another sales associate will have to go in the back to look for the actual product (I think they also sit and have their lunch during this time) and finally you will stand around wondering if you should queue up or if they have those nifty remote terminals like the other Apple stores do.
Oh and Genius Bar? Be sure to book an appointment at least a week in advance.
I sure do love Apple products, but the stores (and this experience isn't just related to the London store, it pretty much replicates to any Apple store) drive me bananas.
My advice? Steal the wifi, chill in the chairs upstairs, but if you want to actually purchase something do it online. Free shipping and no headache trying to explain to a pimply teenager what an ethernet cable is.
One more notable fact about the London Apple store. They have glass staircases. And it is rumoured that the sales associates like to stand under them when girls in skirts are going up... DIRTY!