I'm just not sure...
December 15, 2008
The urbandictionary.com definition of ‘Ritzy’ is: adjective swanky; elegant; posh: a ritzy neighborhood; a ritzy hotel. A very illustrious description of someone or something.
That’s not the slang definition I know and love. Mine is more derogatory and is usually applied to small-town night clubs, like the one near where I grew up in Essex. ‘It’s a bit of a ritzy’ or, worse, ‘it’s a bit of a ritzy meat market’.
Be @ Proud is clearly not a ritzy; it’s much too cool for that, however the whole time I was there I was unable to shake the feeling that it was a bit like my former Essex local, but a very middle-class version.
The music was good (Blondie, CSS, Northern Soul, Electro…) and the crowd was glamorous but I got the impression that everyone there was checking out everyone else. I suspect it was more to do with trying to find out who was more uber-cool than who, although I’m sure that there was a bit of eyeing-up going on as well.
The venue is what makes this a special place to visit. It’s an art-gallery by day so you’re able to browse the in-situ paintings while you neck over-priced vodka come evening.
You can hire a seating area in one of the former horse houses (do horses have houses? I’m just not sure) which makes for an interesting seating experience but, if you do choose to hang out in that particular room and you’re not fortunate enough to have your own stable, it gets a bit cramped.
The two main rooms are much better, with more space to have a dance-off (read: mock and deride, through the medium of piss-take dancing) with a checked-shirted-ironic-haired Camdenite who was taking himself much too seriously.
There’s also a terrace, as previously mentioned by another reviewer, where you can smoke. Amazingly, and completely unlike almost every other venue I’ve been to this Winter, the patio heaters actually kick out enough heat to prevent you from catching your death of cold.
All in all, I’m not really sure what to make of Proud. Good music, good but (not unexpectedly) over priced drinks. Good company in the form of the people I went with. It just didn’t blow me away this time, but I’ll be happy to give it another try.
Keywords: proud, club, bar, camden