Southend-On-Sea
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7 Burlington Gardens
London W1S 3ES
+44 (0) 20 7297 9400
Abercrombie & Fitch is a US fashion retailer with the store in Burlington Gardens its UK flagship store. The shop sells a range of casual clothes for men and women, including polo shirts, cargo pants and jeans.
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6 reviews
August 19, 2011
I must admit, I do like the clothes in Abercrombie. However, the style and quality of the company's products does not give them the right to mistreat their customers, predominately employing rude staff and forcing customers to queue at the door in many of the Hollister (Abercrombie's "little brother")and Abercrombie stores around the world(although, to be fair, I have never been forced to queue at the London store). Infact, and no offence intended, I feel that the last reviewer's view is typical of the arrogance of Abercrombie's staff. They are not interested in the complaints of customers, and will instead discredit and demean the consumer, going to any length to clear accusations about themselves and make themselves appear competent. Most complaints are met with an indifferent reply, implying that if the customer doesn't like it they should go elsewhere. When a customer threatens to complain to head office staff seem to just say "go on then", probably because they know that complaining to Abercrombie is virtually impossible, with no option to complain on their website and no address to write to, as far as I can see.
In any business the customer should be king. Unfortunately, Abercrombie does not seem to adopt this fundamental principle of business. Finally, I feel that the shops are too dark, it is simply too hard to see what one is buying if it is on a lower and darker shelf; but I guess, once again, that if I don't like this then I should just "go elsewhere". In my opinion, for the same price or a little more one could shop in a designer store with far superior customer service. In Emporio Armani, minutes away from Abercrombie, the shop is bright and airy, the staff are exceptional and each customer is treated as they deserve to be. I will still make purchases from Abercrombie, after all I like the clothes and that is the most important thing, but if I am ever to spend serious money the customer service needs a tweak.
February 21, 2011
As a previous worker at Abercrombie & Fitch, London, I have a few comments to make regarding some of the reviews left on here. Firstly, one of the reviews claims to state that the shop is filled with models who are 'great on the eye, but not a lot between the ears'. To be quite honest, to link that in any way to customer service would be an utterly ridiculous statement to make: having achieved a first in Law from Oxford University, means that I was certainly one of the models within that shop that was probably a lot more intelligent than a couple of people on here. Many of my other colleagues also had degree's from top London and international universities, and I find it very offensive to see these ridiculous comments posted on here as a deterrent to any individual wishing to visit the store. In reference to the lady complaining (at quite some length) of the lack of customer service level within the shop, i'm sure if you had any appreciation for how a large retail store works, you would understand that reserving one item of clothing isn't inherently possible in a shop that sees up to 3000 people pass through it on a Saturday afternoon. What the individual said to you over the phone is what every individual who is trained by Abercrombie & Fitch is trained to say (including me). To anyone on here who feels as though 'us cockney saaf end boys' were rude to you, I apologise, however I personally feel as though the customer service I gave as a model in that store was better than any customer service I have ever received in any shop in London, or the UK for that matter. Rant over.
September 24, 2010
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July 30, 2010
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http://www.aberclombie.com
July 14, 2010
does anyone know where the models of this store are from? or where there is a list of their names, or something? if you know, please please tell me!
and personally, i thought it was fucking (Scuse my languagE) AWESOME!!! it was sooo exotic and exciting. and perfect mood mnuch? and so CREATIVE! i mean, which other store has done that? ???? none has dared! and it's pretty impressive how all their employers are MODELS, and i got really good attitudes from them. my friends dad asked the male models at the door a couple of questions and they responded really nicely. and two of the female models helped me heapsss with picking the right size for me and stuff! it was awesome! naywya i REALLY REALLY, REALLY want to know a list of the nmaes of the employers working there... anyone :D?
April 07, 2010
does anyone know if they have a kids section there?
February 11, 2010
Had the most shockingly bad customer service at Abercrombie in Mayfair, firstly I called to try and locate an item (I don't live in London and didn't have the time to wait for a delivery from the USA, my fault, I know!) and was told by some saaaaaf London oik that it was 'company policy, love' to not action stock checks on the phone for customers, because they can't guarantee that goods will be there when the customer arrives and no, they don't 'hold' items either. Fair enough, in that case I will shop elsewhere as I can't be sure they will have what I need so why would I bother? 'oh don't worry love, if it's in stock online then it will be in stock here' well ok then! My partner travelled across London to the store, calling me when inside, I thought he was in a night club and had to shout so he could here me. He told me that all the 'exceptionally pretty' male 'assistants' were standing around in a store which was huge, dark and void of other customers. Not one 'model' approached him so he took his helpful print out from the Abercrombie website and asked a 'model' if they had it in stock. 'I don't know' was the reply 'try the customer service desk' which was around the corner. The 'Model' on the customer service desk stated 'I don't know if we have it in stock, we can't do stock checks' - what, not even if I am in the store and I have money burning a hole in my pocket?! My partner then managed to locate the item himself, but as predicted, the size we required was not available. So again, he asked for help and was told 'we ain't got none of those' and when asked if he could go and check in the stock room, the reply was 'naaa, I know we ain't as I checked last weekend' - so no weekly deliveries of new stock at the Mayfair store then! I have just tried to send a complaint via the website and can't even fit a suitable sized 'letter' on their customer service contact facility - and there is no customer complaint section on the website! The sheer arrogance of the company and it's staff is over whelming. As someone has already said, the age target for this store may be 16-25 but it's us over 30's who have the well paid jobs needed to pay for this over priced gear. Never again will Abercrombie and Fitch get my money, I don't care how much my daughter wants the latest A&F hoodie!!
January 16, 2010
After reading some of the reviews on this site I was expecting a bad experience when visiting A&F in London but I was pleasantly surprised. Having visisted many A&F stores across America I knew what to expect of the A&F shopping experience namely the dark lighting, loud dance music and easy on thr eye good looking staff with not alot between the ears.
Usually I would not buy A&F products in this country due to the expensive prices but I was given 3 items for Xmas which were brought in the USA which were to small I had no receipt and no tags. The staff were very helpful and with no questions asked gave me store credit allowing me to exchange the items straight away.
I was very pleased with the service.
December 15, 2009
i totally disagree with every bad thing said about this shop.
i went last weekend (a week before christmas) and yes it was packed, and there was a queue to get in, but what do you expect from a popular shop? there is such a thing a health and saftey!
when i got in (the queue wasnt that long, only about 10 mins) there was a model there for pictures, this pleased alot of people of cfourse. the shop was very warm, but it was full of people, and there was alot of good looking staff around, but that is what abercrombie and fitch is known for, it has to have its name and be known for something, therefore it is know for its gorgeous staff and models, the staff were extremely polite and helpful, giving us directions to where the items were, and asking us if we were ok. even making jokes, they were very polite people! the shop was dark, but not as dark as i expected, after reading the reviews i thought it was going to be pitch black, it was not at all, there was enough light!
therefore i think that is a great shop, the staff are very polite and helpful, and it is a well worth trip!
November 19, 2009
I was unfortunate enough to have to visit this "shop" to buy a jacket for my teenage daughter. What a nightmare ! Very dark so you can't see any of the clothes, colours, sizes etc. The shop assistants looked very good but were useless as they had obviously been employed for their looks rather than brains ! Whenever I asked them a question they just looked blank and carried on dancing (yes dancing-I think maybe A&F are trying to create a nightclub theme here but this is not a nightclub) It was really hot with no windows and the air was thick with aftershave. The queue to pay was about 40 people deep with only 3 people serving and it took me over an hour to buy 1 item. Add to this the thumping really loud music and this was hell on earth. The only people it will appeal to are teenagers who are more interested in appearance rather than substance. They didn't even have a tape measure to measure the clothes-in a clothes shop ! Retailers as pretentious as this should be very careful as teenagers may like it but is us parents who hold the purse strings and I for one will NEVER EVER visit this so called shop again.
